7 Keys to P.E.R.F.E.C.T. communication

 

For the last 12 years, I have been a leading guest presenter on QVC, The Television Shopping Channel, structuring and developing ’selling’ presentations that engage and motivate viewers to pick up the phone and order. As QVC’s leading guest trainer I coach other guest presenters to do the same. In the year 2006 – 2007 QVC’s turnover in the UK was in the region of £350 million and was $5.8 Billion worldwide. In this article I look at the key elements in creating an instant impression in today’s business arena.

Whether you are in the boardroom, addressing your staff at conference, in a business pitch, or like me, in front of the camera facing a live television audience, it is essential that you have the right impact from the very start because

“You never get a second chance to make a first impression”.

Who first said this? Was it Will Rogers a film star cowboy of the thirties, or Oscar Wilde? Regardless of who it was it is an incontrovertible truth that the first impression is the one that counts and horror of horrors it only takes 30 seconds for it to be formulated.

Being on television regularly I know that there are certain specific elements that create a compelling and influential presentation. So in today’s sound bite society we need to present more than just the facts. We need to engage, enrol, impress and retain our audience’s interest.

A good speaker entertains the audience. A great speaker moves them to action

With this in mind I am delighted to present to you my,

7 Keys to P.E.R.F.E.C.T. communication

Personal Impact

Non-verbal communication such as unease, uncertainty or nervousness can convey negative signals to your audience. These subconsciously perceived weaknesses can capture the audience’s attention so that what you are saying is lost.

Know exactly how you are going to start your presentation. Ensure that it’s powerful and engaging and be aware of you body language.

Emotional Connection

If you aren’t passionate about what your topic how can you expect any body else to be?

Engage people at an emotional level. Tell personal stories, use metaphors and let people into your life’s experiences. You will find that your audience will more easily join you in your pictures.

Right to Talk

What right do you have to talk about the subject you are talking to us about? Tell us your History and in doing so create authority?

As a child we were told not brag about our achievements. You then enter the world of work and what happens you are judged on your accomplishments.

When you identify your expertise and call on the ‘hands on’ elements of the matter being discussed you develop personal credibility and elicit an emotional response from those listening.

Facts

Once you have developed an emotional rapport, and a reason for them to trust and believe in you, then your presentation has to have defined facts and detail.

Don’t talk in terms of hypothetical situations. Make it relevant to your ‘audience’, their businesses, their hopes and concerns. Understand what they want to know, not what you want to tell them.

Encapsulate

We live in a sound bite society.

“Just do it”, “it’s the real thing”, “Am I bovvered?” We are programmed to expect information to be packaged in instantly memorable phrases. Encapsulate your message, the key elements of your presentation and translate them into succinct, influential language.

Credibility

Don’t make claims that you can’t substantiate. At a seminar recently a speaker used the following information.

“A first impression is based on 7% spoken words, 38% tone of voice and 55% body language.”

The speaker was questioned about the provenance of the quote but did not know the originator. His credibility was immediately blown.

If you are going to use quotes make sure you know who said it and in what context.

The Company

Apart from your individual right to talk on a specific subject it is also important to establish the credentials of the company or companies that you are associated with.

Use testimonials from delighted customers and the value you bring to the company. Is is a universal truth that those we associate with can give us even greater standing and authority.

The P.E.R.F.E.C.T. elements form part of a sophisticated influencing skills workshop used at QVC and in the corporate arena.

Those attending develop, presence, business-winning presentations and obtain a set of tools to enable them to be effective where they need to positively influence and motivate others to achieve their desired result.

The key to your personal and financial success is in your ability to positively impact others.

For more information on Dexter’s seminars he can be contacted by email:dexter@audiencedynamics.co.uk on 07973 635 670 or via his website http://www.audiencedynamics.co.ukDexter Moscow has over the past 35 years accumulated substantial experience and expertise working in the sales, entertainment and property industries.This insight working with major organizations, individuals and teams has enabled him to positively impact turnover and profitability.As an accomplished seminar facilitator, trained Dale Carnegie trainer and coach he regularly conducts presentation skills, team building, communication, negotiating skills and goal achievement programs. Those attending have gained new insights, renewed confidence in their abilities and determination to achieve their personal and business objectives.Acting as a consultant to the residential property industry he has developed strategies to improve their performance and customer relationships. These thought provoking processes have created a framework for greater fee earning opportunities. As a television presenter he regularly appear live on QVC The Shopping Channel, guest presenting for major technology companies and in addition conducting guest excellence and masters excellence presentation skills seminars. Graduates of these unique influencing skills courses are empowered to persuade and engage a diverse audience. The result of which is more sales and greater brand recognition.Working with Reed International he has designed, developed and conducted training programmes encompassing rapport building techniques, interview and media skills, and personal development courses.