Congratulations Philip Cave

Philip Cave CEO at Creative-i-Design is our competition winner.

MBC thanks Philip for his entry and we hope he will enjoy the benefits of  his new MBC membership.

The following comments were from Philip.

“How to make more money from the internet” should focus on using my site to generate income for my own business rather than trying to create new business ventures. There are endless seminars on selling marketing secrets via template web sites, 99% of which never make a penny. Better to focus on what I know – my own business – and maximise its potential.

Make the session useful, relevant and specific. Topics could include:

BUILDING A NEW SITE
• What is the purpose of my site – to sell, market, communicate, campaign?
• The structure of an ideal website;
• What to expect from a web designer;
• Current and developing trends in web design;

CREATING THE RIGHT CONTENT
• The difference between paper brochures and interactive content;
• How my content can make a difference to my marketing;
• Effectively generating the right call to action;
• Creating an on-screen impact;
• Making the most of current technology to deliver a value-added service to my visitors;
• Interacting with visitors;
• eNewsletters;
• User forums;
• Online privacy issues;

EXTENDING THE SITE’S REACH
• Increasing visitor retention;
• Increasing visitor returns;
• Simple (and legal) steps to improve my positioning on search engines;
• Keeping my site fresh – how often should I update my site?
• Researching my site’s effectiveness;
• Extending my site without rebuilding the whole thing;